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September 17, 2012

Essay Paper on MNC Panasonic

MNC Panasonic

Burundi is in Central Africa, just east of Democratic Republic of the Congo, south of Rwanda, and west and south of Tanzania. It is landlocked between those countries with a total border length of 974 kilometers. Its geographic coordinates are 3 30 S, 30 00 E. Brazil, Malaysia, and New Zealand are at about the same latitude as Burundi. At the same longitude Turkey is located whereas and the very western point of Russia. Burundi is a bit smaller than Maryland with a total area of 27,830 sq km.
The foundation of Panasonic came about during World War I in 1918, by Konosuke Matsushita. It all came about in 1927 selling duplex lamp sockets and the brand name given to it was National. During World War II, it was on the rise and sold appliances and soon was in the competition with the company of Konosuke Matsushita brother in law Sanyo (McInerny, 2007, 100-102).
Panasonic has always shown the hard work and the dedication and thus is rated amongst the giants of the industries. Panasonic started its voyage of success during 1918, in the World War I. Today it stands as the largest Japanese producer in terms of Electronics. Panasonic besides being the pioneer of the electronics also deal with other products and services of renovation. In 2009, Panasonic was among the 89 biggest companies according to Forbes Global. It was also ranked among top 20 sales leaders in semi conductors.  
Contributing to society during hard economic times
            During World War I and II, the economic situation of Japan was in a terrible shape but the company never did lose focus and continued to work hard. During 1928, the sales of the company exceeded and also there was an increase of 300 employees in the same year. It was the responsibility of the National Company to provide security measures to their distributors as the world was at war. The seven basic principles were launched by Matsushita that in the later years became Panasonic’s philosophical base.
Basic Policy of Corporate Governance
            The Board of Directors are the ones to run the system of governance within organization. Besides them are the cooperate auditors, the purpose of them is to audit the duties performed by the directors of the board. The management system of the company has been implemented by the autonomous authority of the domain of business. The company comprises of nineteen directors out of which two are outside directors. The management of the company is an optimum one and a tailored structure of governance.
Panasonic Corporation (Panasonic) is one of the largest electronic product manufacturers in the world, comprised of over 622 companies. The company manufactures and markets audio and video equipment; information and communications equipment; home appliances; and components and devices. The company primarily operates in Japan. It is headquartered in Osaka, Japan and employs about 292,250 people.
Strengths, Weaknesses, Opportunities and Threats (SWOT)
Panasonic Corporation (Panasonic) is one of the biggest manufacturers of electronic products world-wide, made up of 622 companies or more when it comes to electronic products. Principally, the company deals with broad range of electric and electronic products. The company manufactures and markets audio and video equipment; communications and information equipment; home appliances; and components and devices. The company primarily operates in Japan. The headquarters of Panasonic are located in Osaka Japan and 292,250 people are the number of employs within. There are 14 domains of business companies that operate in a diverse manner. The products of the company is divided into six segments of business that includes home appliances, digital avc networks, PanaHome components and devices, and PEW, Sanyo and Other. Following are the strengths and the weaknesses of Panasonic.
Internal Factors
1.   The business operations of Panasonic are diversified.
2.   The brand name is also strong.
3.   Research and developments are the area of focus.
4.   The balance sheet is also strong.
5.   Advantage when it comes to cost
6.   Leverage in assets
7.   Communication
8.   R&D being high
9.   Innovative
10.  Growth online
11.  Customers being loyal
12.  Market share leadership
13.  Team management being strong
14.  Equity brand strong
15.  Financial position being strong
16.  Supply chain
17.  Pricing
18.  Management reputation
19.  Products being unique.
1.   The financial performance is weak
2.   The productivity of the employees are unsatisfactory
3.   The post retirement benefits are un-funded.
External Factors
1.      The buying power of the consumer is growing in global markets.
2.      Growing Indian household appliances market
1.      The economic turnaround is a slow one.
2.      The regulations of the government
3.      The competition is intense
The management style and the corporate culture of the company is in comparison with the competitor Sony. Thus this is the reason that both Sony and Panasonic are considered as rivals regardless that the conditions are favorable or not.


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