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October 15, 2012

The Integration of Communication and Neuro-Lingusitic Programming With The Art of War (Sun Tzu) Essay

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The Integration of Communication and Neuro-Lingusitic Programming With
The Art of War (Sun Tzu)
               Before delving into the depths of topic, it sounds more appropriate if we discuss the basic concepts of the paper; i.e. Communication, Neuro-Lingusitic Programming and the Art of War (Sun Tzu). 
Communication is a process of imparting or transferring thoughts from one entity to another either through language or writing or some other signs (Wrench, McCroskey & Richmond, 2008). Language and other methods of communication, which are appropriate in one semantic environment, are usually not utilized in another semantic environment. For example in playgrounds and sports, children use the expressions like “game plan” or “Captain of the ship” which cannot be used in a different semantic environment for example workplace. Thus language used in one semantic environment requires first “setting up the modes of discourse and consequently the modes of inquiry of the second” (Postman, 1984).
Communication is either one way or two way or multi way. Example of one way communications is TV and radio broadcasting etc.;  chatting between two persons via phone, messenger and face to face conversation are the examples of  two way communication and multi-way communication may include call conferencing via phone, online conferencing system etc. Nevertheless, the basic purpose of communication is to deliver the idea accurately and effectively.
Neuro-Lingusitic Programming (NLP)
               Neuro-Linguistic Programming (NLP) is the combination of three words, Neuro that refers to brain and the neural networks, Linguistic which is the content or message that includes both verbal and non-verbal contents and Programming which is a tool to convert the content of the message and signals into useful information. Human brain has the ability to direct, sequence and change the message, ideas or signal etc as per its past experience. Furthermore, it may connect to other related past experiences to interpret or convert the signals according to the thinking patterns that are the outcomes of the past experiences.
               The co-inventor of the NLP, Richard Wayne Bandler expressed his views as folows:
I think the more you want to become more and more creative you have to not only elicit other peoples' (plural) strategies and replicate them yourself, but also modify others' strategies and have a strategy that creates new creativity strategies based on as many wonderful states as you can design for yourself. Therefore, in a way, the entire field of NLP is a creative tool, because I wanted to create something new. (
               NLP is the tool for communication that are being used in several fields like business, sports, education, healthcare etc. Actually NLP is the controversial way to psychotherapy, personal and organizational change for improvement that is based upon:
"a model of interpersonal communication chiefly concerned with the relationship between successful patterns of behavior and the subjective experiences (esp. patterns of thought) underlying them" and "a system of alternative therapy based on this which seeks to educate people in self-awareness and effective communication, and to change their patterns of mental and emotional behavior. (Oxford English Dictionary, Draft revision September, 2009)
The Art of War (Sun Tzu)
               The Art of war is a book written by a Chinese Sun Tzu in 6th Century.   The book is about the military tactics and the art of warfare.  It has thirteen chapters and each chapter emphasized on a specific aspect of warfare. This book is considered as one of the most authentic books of its time on military tactics and strategies.
               This book deals, not only with warfare strategies, but it also describes business tactics and a way of living. Sun Tzu expressed the gist of the book in following words:
The position is affected both by objective conditions in the physical environment and the subjective opinions of competitive actors in that environment. He thought that strategy was not planning in the sense of working through an established list, but rather that it requires quick and appropriate responses to changing conditions. Planning works in a controlled environment, but in a changing environment, competing plans collide, creating unexpected situations. (The Art of War (Sun Tzu), 6th Century)
               The above mentioned information gives us an insight of the author’s thinking that kept this book popular for centuries. Following are some more excerpts from the book that provide the guideline to different aspect of life to follow:
So it is said that if you know your enemies and know yourself, you can win a hundred battles without a single loss.
If you only know yourself, but not your opponent, you may win or may lose.
If you know neither yourself nor your enemy, you will always endanger yourself.
(The Art of War (Sun Tzu), 6th Century, Chapter 3)
If you know both yourself and your enemy, you can win a numerous battles without a single loss. (The Art of War (Sun Tzu), 6th Century, Chapter 4)
               The rich and wonderful imagination, ideas and depth of knowledge made this book popular and pragmatic not only for war strategy but also for different other aspects of life and business. This book gives the interesting ideas about how to win the combat without physically involved in the battle. This phenomenon is also useful if it is applied in our daily life, especially to avoid conflict in organizations and at home.
               This book is a must read for all organizational leaders and managers. It is also recommended by a number of business management professionals and authors for problem solving, especially for maintaining and keeping the competitive advantage against the rivals. This book is also popular among the law professionals to develop the trial strategy and to learn negotiation tactics. Moreover, educationists also recommend this book to apply in a educational development programs. (McNeilly, 1996)
Integration of Communication and Neuro-Lingusitic Programming with the Art of War
               After discussing the basics of communication, NLP and the book “The Art of War”, it has been confirmed that all three tools have one basic goal that is the improvement of human life by enhancing, advancing and polishing the communication skills, improving thinking abilities by managing the emotions, behavior, enhancing mental power through positive thinking, polishing the skills of development as well as deploying the pragmatic, useful and fruitful tactics to accomplish the goals.
               If all these three tools are integrated and used effectively, one can start its life with new enthusiasm and energy to reap the fruitful results of success and glory. This integration is useful for everyone who wants to free himself from the state of dilemma. With proper training and coaching these tools can also be used to enhance resilience of such persons who are in mental shock by any incident and feel lonely.


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