Cloud Computing In Next Five Years




Introduction
With the advent of the 21st century it has become extremely vital and significant for countries all over the world to realize and adapt themselves with the rampant changes that are taking place in the technological arena. This proves helpful to them in a number of ways.
Firstly, with the inheritance of such changes countries ensure that the contemporary technology that is being used all over the world influxes their mechanism and operation conducting methodologies to bring an improvement in it, and secondly with such changes they can also make sure that they create and pioneer novel employment opportunities for their people who have gained expertise and are proficient in the effective conduction of such technological tools.
With the passage of time as the technology expanded its influence and took the form of a commercially established, profit generating business venture it was witnessed that all major corporations of the world such as Microsoft and Apple jumped into this medium to introduce methods and innovatory products that provide a completely visage to the conventional business techniques that were being followed and this came in the form of a new technology which was introduced by the name of cloud computing (Sannella, 1994).
During the course of this discussion we would be looking at the different aspects of cloud computing and the databases that are related to it. The advantages that organizations today use this technology for and the associated pros and cons of the technology for, in addition to this the future of this technology will also be assessed and analyzed respectively.
What is cloud computing database?
Cloud computing is basically a process through which location independent computing is made possible. With the help of this different servers that provide resources and information are consolidated in the form of a cloud with the help of other associated vital devices along with the facility of electricity grid.
 In addition to this the National Institute of Standards and Technology NIST also provide a more objective definition of the world cloud in which they say that the world cloud is used in metaphoric sense which can be applied to the facilities and amenities that are provided to customers who are utilizing the facility of the internet as with the help of either of this technology different kinds and natures of network can be linked directly without the presence of any physical barriers (Mezak, 2006).
 Cloud computing can be termed as the most contemporary form of innovation in the medium of internet based computing. It is important to mention here that it is the technological foundation that has been provided by the internet which has led to the construction of the infrastructure upon which all these developments can be made.
With such facilities and opportunities standing right at their disposal it was not hard to believe that web pages that were once static in nature and on web began to add features that could prove and festoon their web material with the elements of interactivity. Such a kind of revolution was further catalyzed and facilitated by the hosted applications provided by e-mail medium of Hotmail.
The addition of all these features that made their configuration user-friendly led to the development of a new service which came to be known as Software as a service or SaaS when abbreviated.  As the accessibility and availability factors of cloud computing became an intrinsic component of private corporations, all of them spawned to provide their customers with the benefits that are related to the operations of cloud computing.
Another important feature that is worth discussing here is that irrespective of the nature whether the network of the customer is private or public data is always an integral part of it. Hence it is essential to believe that for the effective functioning and operation of cloud computing it is mandatory for it to be compatible with the database that allows the storage and circulation of different kinds of data which is being used (Michael, N/A).
The evolution of cloud database requirements
In the ever changing world of today even cloud database and their respective mechanisms are constantly evolving and in relation to that even the technologies that are related to this phenomenon are undergoing constant innovation. For consumer usage the database that is being used by cloud computing technology is being developed and evolved on web2.0 basis. With the unprecedented development taking place in the sector of social media user generated content which is made available by this technology is gaining access which is also coupled with the level of transnational business applications that are being utilized in this sector.
For the conduction of effective business application it is important that the cloud computing database must be compliant be with the ACID acronym which stands for Atomicity, Consistency, Isolation and Durability. For having a better understanding it is also important to consider a couple of examples of cloud computing databases and the way they can be applied to businesses in contemporary methodology.
For instance if a certain database is used for the powering of a cosmetic based website, if the user googles it with a certain specific shade of lipstick he or she will immediately receive a long list of sites to visit to in order to prevent her from visiting from another website. If the website says that the preferred cosmetic is available in the form of inventory and completes the sale this would be a result of inconsistent data which has led to the blockade of the entire transaction. The example clearly manifests that due to the presence of inconsistent data and other factors that may be present how the absence of cloud computing databases can affect business and other related commercial operations. 
Services offered by Cloud Computing
Some of the key services offered by cloud computing have been mentioned and explained as follows:

  • Dynamic scalability: most of the applications that are used may experience spikes in their incoming traffic. Instead of over purchasing your own equipment, many cloud computing services allow the efficient and smooth level through which the spikes can be handled in the most cost-effective and pay-as-you-go model.
  • Another associated benefit related to cloud computing is that of simplified maintenance whereas databases and changes can periodically be upgraded with utmost convenience and simplicity.
  • With the help of cloud computing core developments and services can be utilized and applied in bringing a faster development in the technological infrastructure facilitating a rapid change in the development cycle and processes that are used in the entire process.
  • Last but not the least the entire process of cloud computing from its establishment to its promulgation on an organizational scale which includes network equipment and other miscellaneous costs. Since most of the services are shared it results in the reduction of costs from its installation to its usage. The program and technological venture of cloud computing is of particular importance to mid-sized and mediocre level application and similar category prototypes.

The need for assistance in consumption increases the adoption of cloud computing proliferates. Broker cloud services is a service that plays an intermediary role in cloud computing. It performs three main functions: aggregation, integration and customization. These functions are performed by the services providers, providers of services between businesses and new cloud computing specialists.

In 2011, the interests of users (and providers) computer to the concept of brokering cloud services has increased, and the market has seen an expansion of offerings in this area, as well as more widespread adoption of brokerage services cloud computing services.

Over the next three years, we expect that this trend is accelerating, with a wider range of providers and offers. The deployment of cloud services will require significant integration work, so many brokers in cloud services provide integration services and employ suites of business process management to cope with this complexity. Ongoing investments by distributors and providers of computer communication services for offers brokerage aggregation of cloud services help small and medium enterprises to obtain, exploit and maximize investments involving multiple cloud services.(Tavel, 2007)
Individuals, they belong to a department or business unit can easily consume cloud services without involving IT entity. Although considered a boon by many users, this approach poses difficulties in coordinating procurement, relationship management with suppliers, monitoring the consumption of services does not pose excessive risk of integration of disparate services, etc.. Operational units buy more software solutions as a service and require departments to respond afterwards.
To remedy this situation, IT departments must consider how they can position themselves as brokers of cloud services vis-à-vis the company, putting in place a procurement process that fits the adoption of cloud computing and encourages business units to contact them for advice and assistance. This will allow the computer entity to track the services that users buy the company and provide a degree of governance processes.(Buyya, 2011)
However, the computer entity must be very careful. If this process is simply to erect a barrier to access to cloud services, people once again will bypass the computer entity. The approach to brokerage services for enterprise cloud computing can be implemented by modifying existing tools and processes, such as internal portals and service catalogs. In addition, the software portal and operations management, as well as brokers external cloud services, will provide tools to facilitate the process.

Problems in Cloud Computing
One of the most crucial issues in which the model of cloud computing and its related functions have become a target of serious criticism is the ethical issue of privacy invasion which is greatly enhance due to its usage.
Advocates of privacy rights claim that since the technology of cloud computing provides companies complete and absolute control regarding the information that they need to track and supervise, their authority regarding the usage of this information needs to be questioned as they can use it lawfully or unlawfully according to their own will.
In addition to this news has already been circulating in countries like US that major telephone companies like AT&T and NSA have joined alliances to provide them with the entire record of phone calls that are made by people every second which has raised serious questions regarding the invasion of privacy by advocates of this issue (Brown, 2003).
Despite of the fact that the legal system of the country has taken some proactive steps to clam down the situation there are still some major companies like the Amazon who have deployed their infrastructure on global scale and thus provide their customers with the facility to select for certain availability zones and regions thus once again provoking the issue of privacy in the entire business.
A major criticism that has also been attracted in the very similar context is that by using such methods of applying and implementing services the goals that are set by the organization and those determined by the auditor may not be disclosed at all times and such cases may also vary from one organization to the other (Buyya, 2011).
A prominent issue regarding cloud computing is that of security implications. The relative security of cloud computing has always been a controversial issue which has also led to the lack of adoption of this technological method. This has mainly been contributed by the external management that secures overwhelming intervention in the entire process regarding the promulgation of cloud computing and its technology.
With the help of such management decisions a great incentive is provided to cloud computing service providers in building and maintaining a secure management service to the service provider. In conclusion it would be appropriate to say that the future of cloud computing databases and the way it has proliferated its technology over the global technological arena is extremely impressive.
The current state of Cloud Computing 
In the ever changing world of today even cloud database and their respective mechanisms are constantly evolving and in relation to that even the technologies that are related to this phenomenon are undergoing constant innovation. For consumer usage the database that is being used by cloud computing technology is being developed and evolved on web2.0 basis. With the unprecedented development taking place in the sector of social media user generated content which is made available by this technology is gaining access which is also coupled with the level of transnational business applications that are being utilized in this sector (Rochwerger, 2009).
For the conduction of effective business application it is important that the cloud computing database must be compliant be with the ACID acronym which stands for Atomicity, Consistency, Isolation and Durability. For having a better understanding it is also important to consider a couple of examples of cloud computing databases and the way they can be applied to businesses in contemporary methodology (Plate, 2000).
For instance if a certain database is used for the powering of a cosmetic based website, if the user googles it with a certain specific shade of lipstick he or she will immediately receive a long list of sites to visit to in order to prevent her from visiting from another website. If the website says that the preferred cosmetic is available in the form of inventory and completes the sale this would be a result of inconsistent data which has led to the blockade of the entire transaction. The example clearly manifests that due to the presence of inconsistent data and other factors that may be present how the absence of cloud computing databases can affect business and other related commercial operations. 
Technology and services of cloud computing in upcoming years
The cloud computing technology even through has been extremely beneficial and advantageous for various purposes, however, when it comes to the future of their technology there are mixed opinions that prevail regarding the future of this technology and its subsequent application in mainstream Information Technology. In a survey that was conducted by IBM back in the year 2010 showed that cloud computing technology will dominate enterprises as it has emerged as the most in-demand platforms for software application development.
One of the reasons that will account for the forecasted rampant cloud computing technology in times to come is based on the increasing use of mobile phone applications and development that are taking place on iPhones, iPads and Androids. The new cloud computing resources allow users to develop online relations, share content and along with this also grow a worldwide network of peer groups to drive innovation.
It is also expected that mobile phone applications industry over the next couple of years will be able to acquire a position where it will be able to generate massive revenues estimated to be around $30 billion by the year 2013. The progress and economic development of this will also account for the concomitant growth of cloud computing also.
Another recent study that was recently conducted by the Sand Hill Group revealed that in years to come the only particular field that will create more jobs than the internet and will serve as a pivotal economic driver will be based on the use and utilization of applications made through cloud computing. In addition to this some of the significant findings that were made in the study included that the projected revenue growth of cloud computing companies will surpass $20 billion in the next five years (Schofield, 2008).
This growth which will take place over the next five years will further create half a million new jobs in the sector alone. The study also pointed out that business that will choose cloud computing as the investment ground today will be able to enjoy potential savings of over $625 billion in the next five years. This will provide them with the opportunity and incentive of expanding their revenues of income and explore greater avenues that can help and contribute towards their diversification (Forman, 2003).   
A major reason viewed by many for the anticipated development of cloud computing is its relation with mobile computing such as those involving smartphones and tablets. It is through the help of the platform provided by cloud computing that both areas and fields of expertise can emerge as the strongest segments of IT in the next five years. However, despite all optimistic expectations that are being associated with the future of cloud computing there is also a flip side to the entire argument.
According to this argument that has been put forward by the co-founder of Apple Steve Wozniak cloud computing will cause immense and innumerable problems in times to come. Steve thinks that with everything going to cloud the repercussions of such a step will be horrendous.
Even though Wozinak has not openly expressed his concerns about these horrendous repercussions, it can be assumed that he is particularly concerned about the monopoly of a single platform that will be used in the technology sector for providing support to all mobile applications irrespective of the browser or smartphone they use. This can pose a serious threat to the way services related to mobile applications will be used for future and without any existent competition the quality and standard of service provided will not be of the use that the user demands (Tavel, 2007).
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